Key Takeaways:
- RŌZ closed a new financing round led by L Catterton, with participation from existing investors Silas Capital and G9 Ventures.
- The BeautyMatter 2026 FUTURE50 brand’s full-year revenue for 2026 is $20-$30 million.
- The fresh capital will be used to accelerate retail distribution, deepen the brand’s professional salon footprint, expand the team, and support product development.
The BeautyMatter 2026 FUTURE50 brand landed a new round of investment to fuel growth.
WHO: For over 20 years, Mara Roszak has been the master artist behind the iconic, effortless red-carpet hair of A-list celebrities like Emma Stone, Zoe Saldaña, Olivia Wilde, Natalie Portman, Nicole Kidman, and Kristen Wiig. She was inspired to create RŌZ when she recognized the need for a haircare line that offered professional-strength performance with clean, sustainably sourced formulas, without sacrificing quality or results. RŌZ officially launched in 2021 with two products and has since expanded to a range of eight curated styling and haircare products. The brand is available at Credo, Neiman Marcus, Goop, Nordstrom, and Revolve, as well as at independent retailers and professional salons across the country.
WHY: The investment will support the company’s long-term growth strategy, accelerating retail and professional channel expansion, continuing to build a best-in-class team, and advancing its vision to become a modern, category-defining haircare brand.
IN THEIR OWN WORDS: “From our very first conversation, L Catterton clearly understood what I was building with RŌZ. They share our belief in building a brand that resonates across both professional and consumer channels, and fully...
